IT’S A MAD (ADVERTISING) WORLD, FILLED WITH (MAD) MEN…

So, is it true? Do old-fashioned role patterns between men and women still rule in advertising? And what about gender equality and equal opportunities? Check out this interview in Charlie Magazine and find out what our beloved Founding Mother and CEO Karen Corrigan had to say on the subject!
Read the whole interview here: https://www.charliemag.be/wereld/rollenpatronen-reclame/

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COLUMN | THE PARADOX OF CHRISTMAS

Read all about Christmas paradox trends in our latest Marketing Tribune column by Daan.

"MARKTPLAATS INVESTS IN GREAT CREATIVITY, CHOOSES A SHARP INSIGHT, IS CONSISTENT AND TOUCHES THE TARGET GROUP'S HEART."

Lovely words on our holiday campaign for Marktplaats in 'Campagnepraat' - the ad review series by Adformatie.

"MARKTPLAATS CONVINCES PARENTS WITH A CLEVER USE OF PSYCHOLOGY"

A great review of our Marktplaats holiday campaign by senior behavioral scientist Lotte Verstijnen in her Adformatie blog.

COLUMN | I'D LIKE TO HAVE A SUBSCRIPTION

Read all about subscription trends in our latest Marketing Tribune column by Daan.

FOUR HAPPINESS HORMONES TO HELP YOUR BRAND WIN OVER GAMERS

As modern consumers, we are all trained to avoid advertising messages. So we'll have to find new, more engaging ways to connect to people.

SOUBRY AND HAPPINESS, “AL DENTE” TOGETHER

Soubry, the iconic Belgian pasta brand, is joining forces with Happiness, on a new ambitious brand journey