SOUBRY AND HAPPINESS, “AL DENTE” TOGETHER
Soubry is the Belgian market leader in pasta. For years it has been the driving force behind many pasta innovations on our plates, like the first spirellis or, more recently, wholemeal or spelt pasta.
The West Flanders family business, headed by Michel Soubry, recently attracted Thomas Blomme (ex-Unilever) as its new commercial director, to take charge of the brand.
After a market consultation, Happiness won Soubry’s trust to develop a strategic communication platform.
Thomas Blomme:
"As a company from Roeselare, in West Flanders, we think it is important to work with a bilingual agency. That’s why we focused on agencies in the Brussels region. During the pitch, we presented the same issue to all consulted parties. The strategic depth with which Happiness responded was decisive and quickly made the choice very clear"
Karen Corrigan, CEO Happiness:
“Soubry is a Belgian brand and family business that is totally in tune with Happiness. We share a lot: our values on innovation, a strong industry vision and respect for local anchoring. There is no time to celebrate the pitch win. We immediately got to work – in the kitchen – together with Soubry, to start a first strategic-creative trajectory.”
