Happiness puts the spotlights on Quick and Coca-Cola!

At the start of the 2024 festival season, of course, all the country's major festivals were long sold out. Fortunately, Quick and Coca-Cola came up with a solution for all those who hadn't secured tickets. Together, the two brands launched a competition to win combination tickets to Pukkelpop. For this campaign, Quick’s agency Happiness devised a fun action that encouraged festival-goers to show their creative talent: the 'Quick Love Sign'. The idea was simple: make your own cardboard sign, showing how crazy you are about Quick. Just like you would at your favourite band's concert. 

To inspire potential festival-goers, Happiness used graphics from actual Quick packaging and products. An artistic direction, illustrations and typography were mixed with the textures of Quick's paper bags. 

Behind the camera during the photo shoot: Daniil Lavrovski, who perfectly captured the energy and passion of music lovers in festive photos.

The campaign targeted Gen Z and was rolled out through various communication channels: POS material in Quick restaurants, collaborations with influencers, social media, banners and, of course, a website with all the information to participate. In the end, a jury determined whose love for Quick was GIANT enough to earn the combo tickets!